Digital Marketing Strategist

2 weeks ago

Imus, Calabarzon, Philippines beBeePerformance Full time ₱400,000 - ₱800,000
Job Description

We are seeking a performance-driven individual to own the strategy, execution, and optimization of Affiliate campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across our affiliate platform.

You will work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape. Key responsibilities include launching, managing, QA, and continuously optimizing performance campaigns, with an emphasis on Affiliate networks and our partner platform.

  • Launch and Optimize Campaigns: Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth.
  • Analyze Partner Performance: Utilize Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities.
  • Manage Product Feed Listability: Ensure accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements.
  • Partner with Cross-Functional Teams: Collaborate with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
  • Stay Ahead of Trends: Proactively recommend new platform tests, ad products, and growth tactics.
Required Skills and Qualifications

Key qualifications for this role include a Bachelor's degree or equivalent work experience in marketing, business, or a related field, as well as 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.

  • Deep Platform Expertise: Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
  • Strong Analytical Skills: Proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
  • Proven Success: Demonstrated ability to manage campaigns to CPA, ROAS, and conversion rate goals.
  • Collaborative Team Player: Strong project management and stakeholder alignment skills.
  • Strategic Thinker: Passion for testing, optimizing, and scaling what works.
What We Offer

We offer a competitive salary, opportunities for professional growth, and a collaborative work environment.

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