
Senior E-commerce Professional
23 hours ago
E-commerce Director
Lead the daily operations and performance optimization of a Shopify website.
- Website & Product Merchandising:
- Manage and optimize all PDPs, ensuring accurate content, strong SEO, and conversion-forward design
- Oversee homepage, navigation, and seasonal merchandising updates
- Plan and execute product launches and sales promotions
- Monitor site daily to ensure uptime, product availability, and bug-free performance
- Content & Blog:
- Update and publish blog content regularly
- Collaborate on ideas to tie site content to brand campaigns and seasonal storytelling
- Analytics & Optimization:
- Monitor Shopify, Klaviyo, and Google Analytics performance metrics
- Track and report on site health, AOV, conversion rates, and bounce rates
- Making actionable recommendations to improve performance and CX
- Email & SMS Marketing:
- Manage and grow revenue through email and SMS marketing
- Build, optimize, and test flows for welcome, post-purchase, abandoned cart, and win back
- Team Liaison:
- Communicate clearly with our dev team to troubleshoot bugs and implement technical updates
- Act as point person for ecommerce ops questions within the broader team
Requirements:
- 3+ years managing DTC e-commerce, preferably in beauty/wellness/lifestyle brands
- Deep experience with Shopify and Klaviyo (email and SMS)
- Confident with GA, analytics tools, heatmaps, and data interpretation
- Strong eye for detail and UX
- Excellent copy, communication, and project management skills
- Comfortable working independently in a remote role, but collaborative in spirit
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