Digital Marketing Strategist

2 days ago

Davao City, Davao, Philippines beBeeMarketing Full time ₱5,274,000 - ₱7,682,000
Job Description

As a seasoned digital marketing expert, you will own the strategy and execution of SEO initiatives across multiple websites and brands. Your primary objective is to increase organic visibility, generate higher-quality leads, and strengthen overall marketing performance.

Key Responsibilities:

  • Develop and implement effective SEO strategies tailored for local audiences in Singapore.
  • Execute on-page and off-page optimization, including internal linking and content structuring.
  • Lead link-building campaigns and outreach efforts to improve domain authority.
  • Continually write compelling copy for ads, update negative keywords lists, include new keywords, carry out experimentation and A/B tests, maintain records of all UTM tags used, and assist with landing pages tweaks to improve optimisation.
  • Produce weekly search and SEO reports, including insights, measurements, keywords research, and search trends.
  • Plan and run our SEO and organic search marketing. Conduct keywords research and planning, coming up with a plan comprising longer and shorter tail keywords to target, based on pillars such as generic and branded keywords, to improve their SERP organic rankings.
  • Conduct on-site and off-site SEO optimisation, such as website audits, tagging of images metadata, updating the sitemap, link building, disavowing bad links, and more.
  • Help to manage and maintain our search and web-related assets. Configure integrations, measurements, attributions, conversions, and dashboards. Use GA4 and UTM codes for tracking and attribution.
  • Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs to monitor performance and provide actionable insights.
  • Stay updated on algorithm changes and industry trends to keep strategies effective.
  • Report on SEO KPIs to leadership, making data-driven recommendations for improvements.

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