
Financial Technology Expert
13 hours ago
About us:
LemFi is revolutionizing cross-border financial services for immigrants through its multi-currency platform.
We process over $1 billion in monthly transactions across twelve currencies, integrating directly with local banks and mobile money providers.
Our goal is to build a comprehensive financial ecosystem empowering immigrants with the tools they need to thrive—wherever they go.
Who you are:
You are a candidate who would excel in a fintech environment like ours, where we value individuals with a humble yet uplifting attitude and a diligent work ethic.
Job Title: Digital Growth Specialist
This is a remote position within our Marketing team.
In this role, you will be responsible for managing paid acquisition channels, including Facebook, Google, TikTok, and other paid media platforms.
Key Responsibilities:
- Manage ads purchasing for our app
- Analyse targeted users, optimize ads content, and improve overall ROI
- Work closely with designers to develop ads content plans based on data analysis and user portrayals
- Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies
- Stay up-to-date with the latest industry trends and competitors
- Onboard influencers and manage an influencer network
- Develop and manage a B2B partnership network
- Manage Public Relations for our organization
Requirements:
- In-depth understanding of all aspects of ads content development, testing, and optimization
- Experience in a performance marketing role for international platforms
- Excellent speaking, writing, and people management skills
- Ability to work in a rapidly changing business and regulatory environment
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