Digital Content Developer

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time ₱3,500,000 - ₱5,000,000
Job Title: Social Media Marketing Specialist

About Expedock is a global shipping and supply chain company. We reinvent processes by harnessing AI and data processing.

About the Role

We seek a marketing specialist to manage our freight forwarding client's social media presence. The specialist will create high-quality content to strengthen brand positioning, attract new customers, and support client acquisition goals.

Key ResponsibilitiesStrategy & Planning
  • Develop a social media strategy aligned with sales objectives.
  • Build a content calendar focused on client acquisition, thought leadership, and brand trust.
  • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter, and industry groups).
Content Creation & Execution
  • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
  • Translate expertise into easy-to-digest posts for potential clients.
  • Use storytelling to highlight success, client wins, and service reliability.
Engagement & Community Management
  • Actively engage with followers, prospective clients, and industry leaders online.
  • Monitor mentions, comments, and direct inquiries; ensure timely responses.
  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve visibility.
Analytics & Optimization
  • Track performance across platforms: impressions, engagement, reach, and conversions.
  • Provide monthly reports to client's leadership and us on campaign performance.
  • Optimize posting schedule, formats, and messaging based on analytics.
Qualifications
  • Bachelor's degree in Marketing or related field.
  • 2+ years of social media experience.
  • Freight forwarding, logistics, or supply chain knowledge desirable.
  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
  • Excellent copywriting and visual storytelling skills.
  • Strong organizational skills and ability to manage multiple content streams.

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