Marketing Automation Strategist

2 days ago


Pasig, National Capital Region, Philippines Insight Full time
About the Role

We are seeking a skilled Marketing Automation Specialist to join our team. As a key member of our marketing organization, you will play a crucial role in elevating campaign performance, boosting lead generation, and fostering meaningful customer engagement.

Your primary responsibility will be owning and administering our Marketing Automation Platform (Marketo) within the APAC region. You will work closely with teams to build functional campaigns and nurtures through email, marketing automation, CRM (Salesforce), and other marketing tools.

You will get to configure and maintain marketing automation workflows, triggers, and segmentation to personalize communications and improve targeting. Define and manage the customization of our Marketing automation platform including scoring, multi-touch nurture, profiling, segmentation, workflows, and reporting to support our campaigns.

Conduct A/B testing and optimization experiments to improve email deliverability, open rates, click-through rates, and overall campaign effectiveness. Work closely with the APAC marketing data analyst to compile target account lists and perform customer segmentation.

Ensure compliance with data privacy regulations and best practices in all marketing automation activities. Maintain an understanding of all stack integrations to create guides and documentation to support teammates in training.

Stay informed about industry best practices and emerging trends in marketing automation to recommend innovative strategies and tools.



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