Marketing Automation Professional

5 days ago


Pasig, National Capital Region, Philippines Insight Technology Full time
Key Responsibilities

The ideal candidate will have experience working with marketing automation platforms, specifically Marketo. They will be responsible for building and managing complex marketing automation workflows, including configuration, testing, and maintenance.

In addition to technical skills, we are looking for a strong communicator who can collaborate effectively with cross-functional teams to achieve business goals.

  • Define and manage the customization of our Marketing automation platform including scoring, multi-touch nurture, profiling, segmentation, workflows and reporting to support our campaigns
  • Conduct A/B testing and optimization experiments to improve email deliverability, open rates, click-through rates, and overall campaign effectiveness
  • Work closely with the APAC marketing data analyst to compile target account lists and perform customer segmentation


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