Marketing Automation Specialist

7 days ago

Pasig, National Capital Region, Philippines Emapta Global Full time

5 days ago Be among the first 25 applicants

Sync Strategies. Boost Engagement. Scale Success.

Just like a well-optimized marketing campaign, a fulfilling career requires balance, strategy, and the right audience. Here, you'll craft impactful messages for a company that's transforming telecommunications—while also having the time to focus on your own story. Work in a place where your career and personal life are equally valued.

Job Description

As a Marketing Automation Specialist, you will design and implement AI-driven marketing automation solutions, optimizing customer engagement through email campaigns, journey workflows, and data integrations. You'll enhance MarTech platform performance, analyze customer activity, maintain system documentation, troubleshoot technical issues, and collaborate with developers and agencies to drive seamless, data-driven marketing execution.

Job Overview

Employment Type: Full-Time

Work Setup: Hybrid, Ortigas

  • HMO coverage with free dependent upon regularization
  • Competitive Salary Package
  • Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
  • Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
  • Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
  • Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
  • Unlimited opportunities for employee referral incentives across the organization
  • Standard government and Emapta benefits
  • Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  • Mentorship and exposure to global leaders and teams
  • Diverse and supportive work environment

The Qualifications We Seek

  • 3+ years of experience in Salesforce Marketing Cloud or a similar marketing automation platform (e.g., Email Studio, Mobile Connect, Audience Studio, Journey Builder, Automation Studio, Personalization).
  • Experience with Braze is a plus.
  • Hands-on expertise in email marketing and marketing automation, including campaign setup, audience segmentation, A/B testing, and performance analysis.
  • Proficiency in HTML/CSS, AMPscript (or similar), SQL, APIs, and data analytics.
  • Experience integrating AI-driven tools into marketing automation is highly desirable.
  • Strong understanding of relational data structures and database management.
  • Industry certifications (e.g., Salesforce Email Specialist, Developer, Consultant) are preferred.
  • Experience with Google Analytics integration is beneficial.

Your Daily Tasks

  • Design, develop, and implement marketing automation solutions, including email campaigns, journey builder workflows, automations, and data integrations.
  • Leverage Artificial Intelligence (AI) to enhance and automate marketing processes for improved efficiency.
  • Identify and execute opportunities to enhance processes and performance on MarTech platforms.
  • Analyze customer activity and provide insights to improve engagement and campaign effectiveness.
  • Develop and maintain documentation for platform configurations, customizations, and integrations.
  • Conduct code reviews, testing, and debugging to ensure quality and compliance with best practices.
  • Provide technical support and troubleshooting to resolve system issues and optimize performance.
  • Collaborate with internal developers and external agencies to drive seamless integration and marketing execution.

About the Client: Powering Seamless Connections

In the fast-paced world of telecommunications, staying connected is everything—and our client makes it seamless. With a powerful fiber-optic network, they deliver high-speed internet and cutting-edge solutions that keep businesses and individuals plugged into what matters most. Fueled by innovation and strategic growth, they're redefining the digital experience, ensuring every connection is faster, smarter, and stronger. Join a company that's powering the future of connectivity.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact.

We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
  • Industries: Outsourcing and Offshoring Consulting
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