Senior Advertising Strategist

17 hours ago


Taguig, National Capital Region, Philippines Ayuda Business Management solution Inc Full time
About the Role

We are seeking an experienced and skilled Senior Advertising Strategist to join our team at Ayuda Business Management solution Inc.

Job Summary: As a Senior Advertising Strategist, you will be responsible for developing and executing comprehensive advertising strategies that drive business growth and revenue. You will work closely with cross-functional teams to understand client needs and develop tailored solutions that meet their goals.

  • Key Responsibilities:
  • Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define target audiences and campaign requirements.
  • Develop advertising strategies and campaigns with marketing teams to effectively reach desired audiences.
  • Sourcing and presenting audience data and advertising proposals to clients for feedback.
  • Proofread advertising material before launching campaigns.
  • Coordinate and oversee the development and launch of campaigns.
  • Negotiate with advertising sales agents to ensure cost-effective deal structures.
  • Manage budgets and monitor campaign costs and ROI metrics.
  • Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
  • Build and maintain a network of advertising agents and broadcasting networks.
  • Monitor audience and media trends, practices, and new technologies.
Requirements
  • Bachelor's degree in Marketing or related field.
  • At least 4+ years of experience in media buying.
  • Strong project performance marketing skills.
  • Analytical abilities.
  • Good data management skills, including Microsoft Excel.
  • Practical experience with content management systems, Google Analytics, and project management software.
  • Understanding and knowledge of SEM best practices.


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