Digital Campaign Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeeProgrammatic Full time ₱6,000,000 - ₱7,500,000
Job Overview

The Programmatic Trading Manager is a critical role within our organization, responsible for owning the full lifecycle of client campaigns.

  • Deal Setup & Audience Build
  • Build audience segments in ONE based on client specifications
  • Generate and name PMP Deal IDs automatically
  • Curate inventory packages aligned to target segments
  • Technical Configuration & QA
  • Implement and verify ad tags, pixels, and tracking URLs across platforms
  • Execute campaign QA checklists and secure internal sign-off
  • Platform Deployment & Troubleshooting (SSP/DSP)
  • Configure, test, and troubleshoot SSP integrations and inventory feeds
  • Deploy deals into DSP seats and monitor for setup errors
  • Troubleshoot integration issues across DSPs and SSPs
  • Performance Monitoring & Optimization
  • Monitor live campaign metrics daily and produce performance reports
  • Identify under-delivery or sub-optimal win-rates and adjust bids, caps, and inventory mix accordingly
  • Margin Management
  • Track campaign margin versus target and propose optimizations to protect profitability
  • Client Escalations & Support
  • Serve as first-line technical support for delivery issues, escalating complex cases to Engineering
  • Research, document, and publish new curation and optimization techniques into the TAM Handbook
  • Share best practices and train peers on emerging programmatic technologies

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