Marketing Professional
7 days ago
The SSI Group, Inc. is the Philippines' leading specialty retailer, boasting a renowned brand portfolio that includes some of the world's most recognized international brands.
We lead the country's specialty retail market through our extensive brand portfolio and store network, comprising 96 brands and 555 stores.
With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering.
Key Responsibilities- Advertising:
- Pilot annual media calendars and execute ad plans to drive brand awareness.
- Above The Line – print, billboard, radio, and television advertising.
- Below The Line – digital, social, bus wrap, catalogues, direct mails, emailers, flyers, etc.
- Pilot annual PR calendars, conceptualize, and execute PR plans to maintain a positive brand image.
- Press Kit production and media monitoring.
- Editorial Reports.
- Additional tasks include press samples, features, VIP dressing, and photoshoots/cover shoots.
- Pilot annual event calendars, conceptualize, and execute event plans to engage customers and promote brands.
- Post-Event Report.
- Pilot annual promotions, conceptualize, and execute promo plans to drive sales.
- Manage and maintain local Facebook accounts for brands.
- Social Media Reports.
- Electronic Direct Mailers/E-Newsletters.
- EDM Metrics Report.
- Conceptualize and propose VIP/Loyalty Programs.
- CRM Campaigns.
- Regular SMS blasts.
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