Chief Marketing Officer

1 day ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time $100,000 - $150,000
About the Role

This is a key leadership position responsible for building and leading a high-impact marketing function. The successful candidate will drive awareness, demand, and customer loyalty by combining strategic leadership with hands-on execution.

Purpose of the Role

The primary objective of this role is to lead and scale the marketing function, driving brand visibility, demand generation, and customer engagement. This will accelerate the company's growth journey across Australia and global markets.

Key Responsibilities
  • Growth Roadmap Design & Execution – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Team Leadership & Development – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning & Thought Leadership – Own messaging and thought leadership to differentiate the company in the market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data-Driven Decision Making – Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Ad Hoc Initiatives – Lead ad hoc marketing initiatives to support evolving business priorities.
Requirements

Must-Haves:

  • 5+ years of B2B marketing experience, including 3+ years in a leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership skills with experience managing small teams.
  • Ability to execute campaigns while driving vision.
  • Exceptional communication and storytelling skills.
  • Data-driven mindset with expertise in marketing automation tools.
  • Ability to thrive in fast-paced environments.
Preferred
  • Background in analytics or data-focused fields.
  • Knowledge of the Australian market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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