Mid-Market Business Head

3 days ago


Manila, National Capital Region, Philippines Bank of the Philippine Islands Full time
Job Summary

The Bank of the Philippine Islands is seeking a highly experienced Mid-Market Business Head to join our team. In this role, you will be responsible for leading the mid-market business unit and developing strategies to increase market penetration.

Main Accountabilities:

  1. Lead the mid-market business unit and develop strategies to increase market penetration.
  2. Develop and implement marketing strategies to achieve business objectives.
  3. Coordinate with product and channel groups to ensure alignment with overall segment strategy.
  4. Prepare Marketing Program Proposal (MPP) to capture costs and monitor spending.
  5. Communicate vision and objectives of segment-initiated programs.
  6. Monitor results of marketing programs and prepare post-project evaluation reports.
  7. Stay up-to-date with consumer, industry, and competitive data to identify emerging trends and business opportunities.
  8. Perform other duties as assigned.

Qualifications:

  1. Bachelor's degree in Business Management, Economics, Marketing or related courses, or MBA graduate.
  2. At least 3-5 years in retail banking or similar industries.
  3. At least 1 year of bank experience.
  4. Tech literate with exposure to Analytics, Market Research, CRM, and loyalty.
  5. Highly proficient in using digital platforms, channels, and gadgets.


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