Mid-Market Business Head
3 days ago
The Bank of the Philippine Islands is seeking a highly experienced Mid-Market Business Head to join our team. In this role, you will be responsible for leading the mid-market business unit and developing strategies to increase market penetration.
Main Accountabilities:
- Lead the mid-market business unit and develop strategies to increase market penetration.
- Develop and implement marketing strategies to achieve business objectives.
- Coordinate with product and channel groups to ensure alignment with overall segment strategy.
- Prepare Marketing Program Proposal (MPP) to capture costs and monitor spending.
- Communicate vision and objectives of segment-initiated programs.
- Monitor results of marketing programs and prepare post-project evaluation reports.
- Stay up-to-date with consumer, industry, and competitive data to identify emerging trends and business opportunities.
- Perform other duties as assigned.
Qualifications:
- Bachelor's degree in Business Management, Economics, Marketing or related courses, or MBA graduate.
- At least 3-5 years in retail banking or similar industries.
- At least 1 year of bank experience.
- Tech literate with exposure to Analytics, Market Research, CRM, and loyalty.
- Highly proficient in using digital platforms, channels, and gadgets.
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