Marketing Leadership Role

7 days ago

Makati City, National Capital Region, Philippines Auto Global Full time

**About Us:**

We are Auto Global, a leading provider of reliable, innovative, and high-performance trucks and pickups in the Philippines. Our mission is to deliver exceptional quality and customer satisfaction, and we're looking for a talented Marketing Leadership Role to join our team.

The successful candidate will have a proven track record in brand management, with experience in developing and executing integrated marketing campaigns. They will also possess excellent leadership, communication, and presentation skills, with the ability to think strategically while managing day-to-day brand activities.

Responsibilities:

  1. Brand Strategy Development:
  • Develop and implement long-term brand strategies to establish and strengthen our market position in the Philippines.
  • Collaborate with senior management to define the brand's vision, mission, and values to ensure a clear and unified brand direction.
  • Lead the creation of the brand's positioning and messaging to differentiate our products from competitors.
  • Ensure consistency in tone, messaging, and visual identity across all marketing materials, campaigns, and channels.
Campaign Development and Management:
  • Oversee the planning and execution of integrated marketing campaigns to drive brand awareness, customer engagement, and product demand.
  • Work closely with the digital marketing team to ensure online campaigns align with the overall brand strategy.
Market Research and Consumer Insights:
  • Conduct market research and consumer analysis to understand customer needs, behaviors, and trends.
  • Analyze brand performance and competitor activities, using insights to adjust strategies and improve brand positioning.
Cross-functional Collaboration:
  • Work with the sales, product development, and customer service teams to ensure the brand's values and promises are reflected in all customer touchpoints.
  • Ensure that product launches are aligned with brand objectives and communicate the brand message effectively.
Brand Guidelines and Consistency:
  • Develop and maintain brand guidelines, ensuring consistency across all marketing materials, advertisements, and corporate communications.
  • Monitor brand health and ensure all marketing materials adhere to brand standards.
Budget and Resource Management:
  • Manage the brand marketing budget, ensuring effective allocation of resources to key initiatives.
  • Track ROI on marketing campaigns and adjust strategies as needed to meet objectives.
Brand Advocacy and Communication:
  • Build strong relationships with key stakeholders, including external agencies, media partners, and influencers, to drive brand advocacy and positive media coverage.
  • Ensure that the brand is effectively communicated across all touchpoints, from advertising to customer interactions.

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