Digital Transformation Specialist

2 days ago

Iloilo City, Western Visayas, Philippines beBeeDigital Full time $60,000 - $80,000
Marketing Strategist Role

We are seeking an exceptional Marketing Strategist to drive our business forward. This is a challenging role that requires creativity, technical skills, and excellent communication abilities.

Paid Advertising Expertise
  • Google Ads: Strong foundational knowledge of PMAX, Shopping, and Search Campaigns.
  • Compelling ad copy writing, keyword research, and campaign data analysis to improve ROI.
Shopify Management Specialist
  • Confident working with the Shopify Theme Editor and various Shopify apps.
  • Troubleshooting basic Shopify bugs, maintaining store hygiene, and resolving customer/order issues.
  • Experience with Google Analytics, GTM, Shopify Analytics, Canva for creative ideation.
SEO and Organic Traffic Growth Professional
  • Hands-on experience with tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools.
  • Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks, and CTR.
Email Marketing & Automation Expert
  • Hands-on experience with email marketing platforms, preferably Klaviyo.
  • Understanding of key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets.

Key Requirements:

  • 2–5 years of digital marketing experience, ideally in DTC or eCommerce.
  • Proficient with marketing analytics, KPIs, performance reporting, and AI tools like ChatGPT and Gemini.
  • Sharp eye for copy, design, UX, and brand voice consistency.
  • Self-starter who takes ownership and thrives in fast-paced environments.

Nice to Have:

  • Experience in skincare, beauty, or lifestyle brands.
  • Basic tech confidence to handle Shopify customizations and app setups.
  • Pop culture savvy – can translate trends into impactful copy and design.

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