Marketing Strategist

1 day ago

Cainta, Calabarzon, Philippines beBeeContent Full time ₱4,800,000 - ₱9,600,000
Job Overview

We are a forward-thinking financial wellness platform aiming to revolutionize the way individuals manage their finances. Our mission is to provide employees across all income levels with the tools and resources necessary to make informed financial decisions. We are seeking a Content Marketing Specialist to help accelerate our growth and elevate our brand presence.

Main Responsibilities
  • Develop high-quality content including blog articles, educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos that cater to diverse audience needs.
  • Manage and grow our community via LinkedIn and other platforms by scheduling posts, engaging with followers, and monitoring industry conversations.
  • Support SEO efforts by tracking competitor and market trends in financial wellness and benefits tech.
  • Assist with lead generation efforts and campaign execution, maintaining CRM hygiene and supporting campaign automation.
  • Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in B2B content and/or growth marketing, preferably in fintech, SaaS, wellness, or insurtech.
  • Strong understanding of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
  • Excellent writing and communication skills, especially for a professional audience.
  • Analytical mindset, able to interpret metrics and optimize campaigns.
  • Creative, self-starting, and resourceful.
  • Comfortable managing multiple projects in a startup environment.
  • A collaborative team player who thrives on impact and innovation.
90-Day Goals
  • Increase LinkedIn followers by 25% and improve engagement by 25%.
  • Boost website traffic by 25% monthly.
  • Identify and propose external communities for outreach.
  • Recommend a strategy for launching a dedicated community channel.

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