Mobile Growth Specialist
4 days ago
We are seeking a highly skilled and experienced User Acquisition Manager to join our team. As a key member of our growth team, you will be responsible for scaling mobile user growth for our flagship app.
The ideal candidate will have a strong background in mobile marketing, with experience in managing paid user acquisition campaigns across multiple platforms. You will be responsible for campaign execution, performance optimization, and analysis, collaborating cross-functionally with creative, product, and data teams to maximize growth.
- Key Responsibilities:
- Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok, programmatic DSPs, rewarded ad networks, and more.
- Responsible for daily performance tracking, pacing, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS) of your campaigns.
- Collaborate with creative teams to develop and test ad concepts, messaging, and formats.
- Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations.
- Identify and test new growth channels, networks, and strategies.
- A bachelor's degree in marketing, communications, or equivalent experience.
- 1-4 years of hands-on experience buying mobile app or gaming ads with significant monthly budgets while achieving target KPIs.
- Proven ability to scale UA efficiently in a mobile-first or mobile gaming environment.
- Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks).
- Experience with MMPs and performance marketing attribution.
- Self-starter who thrives on autonomy, with excellent communication skills and attention to detail.
- Data-informed mindset and curiosity to test, learn, and iterate quickly.
- Competitive compensation package.
- Generous perks & benefits to team members.
- Participation in the company's equity plan (for full-time team members).
- Individual bonuses in accordance with the company bonus program.
- 100% remote-first, global company.
- Work with energetic, passionate, and results-driven people.
- Celebrate team members' personal and work milestones.
- Weekly Wednesday Get Stuff Done Days (no meetings).
- Open PTO, generous company holidays, and wellness days (for full-time team members).
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