Senior Brand Marketing Strategist

2 days ago

Marikina City, National Capital Region, Philippines beBeeMarketing Full time $12,000 - $24,000
Marketing Manager Role

We are looking for a Marketing Manager to join our team. This is a mid-senior level role in the marketing department, responsible for managing and executing email marketing campaigns, maintaining and updating reservation platform profiles, and monitoring online reputation on Google, Yelp, and TripAdvisor.

The ideal candidate will have experience supporting multi-location hospitality or restaurant brands, with a strong tactical marketing execution skillset. They will be able to adapt marketing voice and messaging to fit each brand's unique style and collaborate proactively with internal teams and external partners.

Responsibilities:

  • Manage and execute email marketing campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.
  • Maintain and update reservation platform profiles (OpenTable, Resy, etc.) across brands, monitor reservation data, and generate actionable reports.
  • Support CRM data management and segmentation (HubSpot, Salesforce), and assist with CRM implementation.
  • Monitor and maintain the company's online reputation on Google, Yelp, TripAdvisor, and other relevant platforms.
  • Respond to customer reviews as appropriate and coordinate with local teams to uphold a positive brand image.
  • Compile detailed actionable reports covering email marketing, reservation performance, social media metrics, and paid advertising results.
  • Provide actionable, data-driven insights and proactive recommendations for campaign improvements.

Requirements:

  • Experience supporting multi-location hospitality or restaurant or hotel brands, including both high-end and casual concepts is a plus.
  • Ability to adapt marketing voice and messaging to diverse brand identities and customer bases.
  • Strong tactical marketing execution skills with a creative, strategic mindset.
  • Proficiency or strong desire to master email marketing platforms (Mailchimp or similar), reservation systems (OpenTable, Resy), CRM platforms (HubSpot, Salesforce), and online reputation management tools.
  • Comfortable proposing and leveraging A.I. tools for marketing and operations.
  • Excellent collaboration skills to work effectively with remote and local teams.

Benefits:

  • A total of five paid vacation days per year (additional days can be taken unpaid).
  • A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
  • A paid 15-minute break for every 4 hours of work.
  • Healthcare benefits after 2 months of full-time work.

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