Marketing Systems Optimization Specialist

1 day ago

Taguig, National Capital Region, Philippines beBeeSpecialist Full time $100,000 - $140,000
Marketing Operations Specialist Role Overview

This position involves administering and optimizing marketing systems and workflows. The ideal candidate will work closely with sales and marketing teams to ensure seamless integration of tools like HubSpot, Salesforce, Google Analytics, and more.

The successful Marketing Operations Specialist will be responsible for automating tasks, improving lead flow, and delivering clean actionable data. They must be detail-oriented system thinkers who enjoy working behind the scenes to streamline processes and drive impact.

Key Responsibilities
  • Own the Marketing Tech Stack: Administer HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more. Set up, audit, and optimize integrations, tracking, and system performance.
  • Automate & Streamline: Build workflows for lead scoring, routing, lifecycle stages, and campaign processes — minimizing manual work and increasing scale.
  • Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Reporting & Insights: Build dashboards and reports using Sheets, Looker, or Hex. Monitor marketing KPIs and identify opportunities for optimization.
  • A/B Testing & Funnel Improvements: Run tests across emails, pages, and flows to boost conversions and funnel performance.

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