Ecommerce Operations Manager

15 hours ago

Mandaue City, Central Visayas, Philippines beBeeEcommerce Full time $60,000 - $85,000

Job Title: Ecommerce Operations Manager

About This Role

The primary goal of this position is to oversee ecommerce operations and marketing strategies, with a strong focus on the US market.

Main Responsibilities
  • Ecommerce Website Management:
    • Oversight of daily Shopify operations to ensure seamless user experiences
    • Design and optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
    • Maintenance of consistent and premium brand representation across all website and product pages
    • Enhancement of website SEO through on-page and off-page optimization techniques
  • Marketing Strategy & Execution:
    • Leadership and execution of META ads strategy, launching new ad variations weekly
    • Development and testing of various offers on META ads (e.g., bundles, price points, and value propositions)
    • Creation of engaging ad concepts, angles, and copy tailored to target audiences
    • Monitoring of ad performance, management of budgets, and optimization based on data-driven insights
    • Collaboration with the email marketing team for cohesive multi-channel campaigns
    • Partnership with the Social Media Manager to ensure unified messaging across platforms
  • Customer Engagement & Growth:
    • Development of customer segmentation strategies to personalize marketing efforts
    • Use of customer feedback and analytics to refine website content and ad campaigns
    • Planning and execution of engaging challenge programs to foster global participation and community engagement
    • Support of the release of new product launches
  • Conversion Rate Optimization (CRO):
    • Continuous analysis of customer behavior and identification of opportunities to improve website CRO
    • A/B testing of landing pages, ads, and product pages to maximize performance
  • Creative and Project Management:
    • Management of the creation of marketing assets, including photos, videos, and supporting materials
    • Leverage of graphic design skills to assist with ad creatives, banners, and other visual assets
    • Taking ownership of execution while collaborating with leadership for direction and feedback

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