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Marketing Director

2 months ago

San Fernando, Central Luzon, Philippines South Sky Dragon Wellness Corp. Full time

**Marketing Supervisor**

At South Sky Dragon Wellness Corp., we are seeking a highly skilled Marketing Supervisor to join our team. In this role, you will be responsible for developing and implementing comprehensive marketing strategies that drive business growth and customer engagement.

**Key Responsibilities:**

• Develop and execute market research plans to identify emerging customer needs and market trends.
• Analyze competitors' marketing strategies to inform our own marketing efforts.
• Create and refine marketing strategies tailored to the FMCG sector.

• Lead the planning, implementation, and evaluation of comprehensive marketing campaigns, including digital marketing initiatives, advertising, product launches, and promotional events.
• Collaborate with internal teams and external partners to ensure campaigns are aligned with the company's overall objectives and customer preferences.
• Innovate and bring creative solutions to marketing challenges to ensure a competitive edge in the FMCG market.

• Monitor and analyze the performance of marketing campaigns using relevant metrics and key performance indicators (KPIs).
• Generate detailed reports on campaign effectiveness, including ROI and other critical marketing data.
• Provide actionable insights and recommendations for campaign optimization and continuous improvement.

• Leverage your expertise in digital marketing to develop targeted online strategies that engage consumers and boost brand visibility.
• Maintain and grow relationships with PR media contacts to secure coverage for marketing initiatives and product launches.
• Prioritize creativity in all marketing approaches, ensuring that campaigns are not only effective but also innovative and engaging.

**Qualifications:**

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (5+ years) in marketing, with a focus on FMCG.
• Expertise in digital marketing, campaign management, and advertising.
• Strong PR network and experience managing media relations.
• Demonstrated creativity and ability to think outside the box.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and leadership skills.

• Working experience in the FMCG sector is a priority.
• Proven track record of creating and managing successful marketing campaigns.
• Familiarity with various marketing platforms and tools (Google Analytics, SEO/SEM, social media advertising, etc.).
• Experience in ecommerce platforms (Shopee, Lazada & Tiktok).