Performance Marketing Optimization Specialist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeAnalytical Full time ₱750,000 - ₱1,000,000

Unlock your full potential in a dynamic role that brings humanity to business.

About the Job

This exciting opportunity is perfect for an analytical professional who can drive performance improvements and optimize marketing funnels. As a Performance Marketing Analyst, you will play a crucial part in ensuring the success of our marketing strategies by delivering actionable insights and expert analysis.

Key Responsibilities
  • Funnel Management: Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
  • Forecasting and Analysis: Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
  • Optimization and Improvement: Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
  • Ad-Hoc Analysis: Provide ad-hoc analysis and insights to inform monthly channel strategies.
  • Digital Experimentation: Oversee digital experimentation setup, measurement, and reporting across all channels.
  • Data Integrity: Ensure inbound data integrity and recommend database changes to support marketing requirements.
  • Marketing Automation: Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
  • Data Pipelines: Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Data Quality: Monitor and cleanse data routinely to ensure accuracy and reliability.
  • Troubleshooting: Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.
  • Training and Support: Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.

We're looking for someone who is passionate about driving results and improving processes. If you're up for the challenge, we'd love to hear from you

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