Expert Digital Marketing Strategist

9 hours ago

Tarlac City, Central Luzon, Philippines beBeeDigitalMarketing Full time $8,800 - $12,000
Digital Marketing Specialist Job Description

This role requires a highly skilled digital marketing specialist to lead the development and execution of marketing campaigns across various digital platforms. The successful candidate will be responsible for driving engagement and conversion, while ensuring consistency of branding and messaging.

Key Responsibilities:
  • Develop and execute marketing campaigns on various digital platforms, including social media and content marketing.
  • Ensure consistency of branding across all accounts and channels.
  • Create events or promos to increase customer engagement.
  • Manage the contact database and assist with lead generation activities.
  • Research influencers, compatible products, and businesses to form strategic partnerships.
  • Set up accounts, liaise with affiliates and manage affiliate partners' payouts.
  • Check KPIs, modify bids or budgets and review keyword performance.
  • Gather information on the brand's audience profiles and develop a content strategy with internal teams.
  • Create progress reports and monitor the performance and effectiveness of marketing campaigns.
  • Research trends, promotional activities utilized by competitors and competitive marketing insights.
  • Execute SEO strategies and conduct keyword research.
  • Conduct general administration.
Requirements:
  • Bachelor's degree in any field or professional certification in marketing or business-related courses.
  • 2+ years experience in social media or 1-2 years in digital marketing.
  • Proven content writing or copywriting experience.
  • Working knowledge of content management systems.
  • Excellent English communication skills, both written and verbal (at least B2 level).
  • Solid organizational and time management skills.
  • Knowledgeable in layouts, typography, print and web design.
  • Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign and other graphic design software.
  • Compelling portfolio of work over a wide range of creative projects.

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