Customer Relationship Management Lead

3 days ago


Quezon City, National Capital Region, Philippines beBeecrm Full time $800,000 - $1,300,000
Job Title

A successful candidate will be responsible for leading the company’s customer relationship management efforts. This includes developing and implementing a comprehensive CRM strategy to drive customer growth, increase engagement, and maximize lifetime value.

">About the Role

The Head of CRM will own the full customer lifecycle journey: acquisition, onboarding, engagement, retention, and reactivation. They will work closely with cross-functional teams to ensure alignment across customer initiatives and lead the development of data-driven customer segmentation models to support personalized communication, lifecycle marketing, and customer journey design.

  • Critical Responsibilities:
  • Develop and execute a comprehensive CRM strategy to drive customer growth, increase engagement, and maximize lifetime value
  • Own the full customer lifecycle journey: acquisition, onboarding, engagement, retention, and reactivation
  • Map and optimize the digital customer journey using data-driven insights
  • Lead the development of data-driven customer segmentation models to support personalized communication, lifecycle marketing, and customer journey design
  • Align segmentation with business objectives, including cross-sell/upsell, retention, and reactivation

Digital Campaigns & Execution:

  • Plan, launch, and manage multi-channel CRM campaigns
  • Oversee strategies for campaign segmentation, personalization, automation, and testing, ensuring tactical alignment with CRM goals and customer behavior insights
  • Collaborate with relevant departments to ensure campaigns are brand-aligned and user-centric

Data Analysis & Reporting:

  • Analyze customer sentiments, behavior, campaign performance, and funnel metrics to uncover insights and identify opportunities
  • Build and present performance reports and dashboards to stakeholders
  • Use A/B testing and other analytics techniques to optimize campaign outcomes
  • Collaborate with other teams to interpret survey data, NPS, and qualitative feedback

Skill Requirements:

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in CRM or lifecycle marketing, with at least 3 years in a leadership role
  • Proven track record in designing and executing digital CRM campaigns across multiple channels
  • Advanced knowledge of CRM platforms and tools (Zendesk, Sprout, HubSpot, Social Listening tools, etc)
  • Strong analytical skills; able to translate complex data into actionable insights and present them clearly to stakeholders
  • Experience with campaign automation, customer segmentation, and behavioral targeting
  • Familiarity with customer support workflows and omnichannel communication
  • Excellent communication, project management, and leadership skills
  • Strong business acumen and a customer-first mindset

We Offer:

  • A competitive salary and benefits package
  • A collaborative and dynamic work environment
  • Opportunities for professional growth and development


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