Senior Trade Marketing Executive

4 hours ago


Manila, National Capital Region, Philippines Asia Brewery Incorporated Full time

At Asia Brewery Incorporated, we are committed to delivering exceptional results in the on-trade channel. As a Senior Trade Marketing Executive, you will play a critical role in driving business growth by developing and executing effective trade marketing strategies.

Key Responsibilities:

  • Collect and analyze consumer, shopper, and customer insights to inform trade marketing decisions
  • Develop and formalize channel strategies with clear definitions of priority channels and winning strategies
  • Embed a continuous improvement cycle and own internal process management to organize commercial plan gatekeeping
  • Drive data-driven sales decisions using sales methodology
  • Collaborate extensively with field sales, brand marketing, and finance teams to deliver a balanced approach to volume, portfolio, branding, and consumer experience

Qualifications:

  • Bachelor's Degree in Business Administration, Marketing, Public Relations, or related fields
  • At least three years of relevant on-trade channel marketing, brand marketing, or field sales experience, with minimum one year of management position (preferably from FMCG Industry)
  • Experience in customer service systems, sales distribution, and sales management
  • Holder of professional driver's license code 1 and 2
  • Good communication skills, oral and written


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