Senior Trade Marketing Manager

2 months ago


Manila, National Capital Region, Philippines Asia Brewery Incorporated Full time
Key Responsibilities:

As a Senior Trade Marketing Manager at Asia Brewery Incorporated, you will be responsible for developing and executing channel strategies that maximize our trade marketing investment and drive business objectives in the on-trade channel. This involves collaborating with the Sales team and Brand teams to ensure customer plans are built on balance through both always-on volume-driven activities and disruptive brand activation plans that deliver on customer and consumer drivers.

Key Accountabilities:
  • Implement a structured approach to collect and update consumer, shopper, and customer insights for defined priority channels.
  • Formalize and regularly review a Channel Strategy with clear definitions of Priority Channels and clear Strategies to win.
  • Embed a continuous improvement cycle and own Internal Process Management to organize commercial plan gatekeeping.
  • Use data-driven sales methodology to drive efficient and effective sales decisions.
  • Collaborate extensively with field sales, brand marketing, and finance teams to bring a balanced volume, portfolio, branding, and consumer experience approach to defend mainstream and accelerate premium growth in the on-trade channel.

Requirements:
  • Bachelor's Degree in Business Administration, Marketing, Public Relations, or any related field.
  • At least three years of relevant On Trade channel marketing, brand marketing, or field sales experience, with a minimum of one year of management position (preferably from the FMCG industry).
  • Experience in customer service systems, sales distribution, and sales management.
  • Holder of a professional driver's license code 1 and 2.
  • Good communication skills, oral and written.


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