Senior Digital Advertising Specialist

21 hours ago

Tarlac City, Central Luzon, Philippines beBeeDigitalMarketing Full time ₱1,000,000 - ₱1,240,000
Targeted Media Performance Marketing Role

This role involves delivering media across various platforms, including Facebook, Twitter, LinkedIn, Snapchat, and TikTok.

Main Responsibilities:

  • Configure campaigns on digital advertising platforms, setting budgets, targets, creatives, and run dates.
  • Validate campaign configurations against allocated POs and ensure proper setup to deliver against campaign goals.
  • Install and configure pixels to track events and create remarketing audiences.
  • Partner with the client integrations team to guide proper event configuration.
  • Monitor ongoing performance, adjust campaigns based on learnings, and communicate with internal teammates to ensure ongoing campaign performance and updates are understood.
  • Demonstrate depth of knowledge in how media metrics support a client's stated goals and objectives.
  • Document key information about accounts and setups, ensuring accuracy and updating as needed.

Key Requirements:

  • Bachelor's degree in Business, Communications, Marketing, or commensurate experience.
  • 3-5 years of experience in marketing roles.
  • 2 or more years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
  • Familiarity with recruitment marketing and/or talent attraction is highly desirable.
  • Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.).
  • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
  • Extremely detail-oriented and able to manage multiple projects concurrently.
  • Values building and growing relationships.
  • Process driven.
  • Skilled oral and written communicator with the ability to work with distributed teams to drive results.
  • Thirst for knowledge and openness to learn.

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