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Digital Marketing Strategist

2 weeks ago

Manila, National Capital Region, Philippines beBeeDigital Full time ₱1,500,000 - ₱2,500,000

About Us

We are a global marketing agency with over two decades of success. Our achievements are attributed to talented individuals delivering award-winning campaigns, expanding client relationships, and strategic acquisitions.

At the heart of our business is the foundation established in response to the pandemic's challenges. Our local causes scheme allows every team member to nominate a charity close to their heart, receiving cash donations or expertise, time, and resources.

In recent years, we donated significantly to various causes worldwide.

The Performance Marketing Specialist will support in planning, implementing, and reporting on paid digital campaigns across client accounts. This role requires a proactive and analytical approach in developing strategies and campaigns, from channel and audience planning, campaign implementation, optimising for efficiencies and reporting internal and client stakeholders.

Key Responsibilities:

  • Assist the team in managing client accounts and projects.
  • Offer insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based on data.
  • Support relationships with clients, establishing ourselves as an invaluable long-term partner for digital communications services.
  • Coordinate communication with select clients, internal stakeholders, and ensure deadlines and service agreements are adhered to.
  • Participate in business development by supporting pitch preparation and research.

Performance Marketing:

  • Develop paid digital strategies and plans across various platforms that meet clients' objectives, including Meta, TikTok, programmatic, display, YouTube, SEM, and LinkedIn.
  • Conduct analysis or research on audience, keywords, past reports, and benchmarks to support effective multi-channel digital campaigns.
  • Prepare media diaries, creative material specifications, and timelines for ad formats.
  • Set up campaigns, ensuring approved bidding, scheduling, budget, targeting, and ad tracking strategies are implemented accurately.
  • Optimise campaign performance, audience, creative, budgets, and bids across multiple channels to achieve goals.
  • Coordinate with creative and content teams to develop ad copy and creative, iterating based on campaign performance.
  • Troubleshoot campaign problem areas and suggest courses of action.
  • Identify growth and scale opportunities.
  • Maintain accurate budget tracking, communicating potential under or overspends with account leads.
  • Stay up-to-date with digital trends, maintain vendor relationships, and share knowledge with the team.

Reporting and Analysis:

  • Work with analytics teams to ensure accurate and timely data into reports and dashboards.
  • Develop campaign reports based on data extracted, drawing observations on trends, performance insights, and actionable recommendations.
  • Communicate campaign performance to internal and client stakeholders in a timely manner.

About You:

  • Experience in digital media agencies or in-house positions with paid digital media campaign execution, including paid social, paid search, and display.
  • Confidence in performance media activation and hands-on experience with self-service biddable platforms.
  • Knowledge of Google Analytics 4 is advantageous.
  • Passion for performance and digital marketing.
  • Interest in understanding client business issues and requirements.
  • Strong project management skills, ability to plan and prioritise.
  • Attention to detail, comfortable managing and analysing campaign data.
  • Calmness under pressure, ability to manage tight deadlines.
  • Proven competency in managing varied workloads.
  • Ability to interact confidently with internal and external stakeholders.
  • Creative thinking and open-minded approach.

This job description outlines the key responsibilities and expectations for the role.