Digital Marketing Strategist

2 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time $50,000 - $80,000
Job Summary

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have at least 3 years of experience in digital marketing, with a proven track record in social media management, paid advertising, and graphic design.

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  • Key Responsibilities:
  1. Campaign Development: Plan, create, and manage paid ad campaigns across various platforms to achieve target growth in followers, engagement rate, and reach/impressions.
  2. Content Creation: Develop and curate engaging content for all social media platforms, including text posts, visual content, interactive content, and more.
  3. Platform Optimization: Stay updated on platform-specific trends, algorithms, and best practices to maximize reach and engagement.
  4. Influencer Outreach: Identify, contact, and build relationships with influencers and content creators relevant to the brand's niche and target audience.
  5. Campaign Management: Collaborate with influencers to develop campaign concepts, negotiate contracts, and ensure content aligns with brand goals.
  6. Performance Monitoring: Track influencer campaign metrics (e.g., engagement, reach, conversions) and evaluate ROI.
  7. Relationship Management: Maintain ongoing communication with influencers, ensuring timely content delivery and addressing any concerns.
  8. Visual Asset Creation: Design high-quality graphics, banners, social media posts, and promotional materials using tools like Canva, Adobe Photoshop, or Illustrator.
  9. Brand Consistency: Ensure all visual content adheres to brand guidelines, including color schemes, typography, and tone.
  10. CRM Administration: Manage and update customer relationship management (CRM) systems (e.g., HubSpot, Salesforce, Mailchimp) to support marketing campaigns.
  11. Reporting: Prepare and present regular reports on digital marketing performance, including social media, paid ads, and CRM metrics.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • Experience: At least 3 years of experience in digital marketing, with expertise in graphic design tools, social media platforms, and management tools.
  • Skills: Proficiency in graphic design software, social media management tools, SEO principles, Google Analytics, data analysis, and CRM administration.
Benefits
  • Competitive Salary Package: Enjoy a competitive salary package that reflects your skills and experience.
  • Flexible Work Arrangements: Work from home or in the office – we offer flexible arrangements to suit your needs.
  • Ongoing Training and Development: Receive ongoing training and development opportunities to enhance your skills and knowledge.
  • Award-Winning Culture: Join a company recognized as a Great Place to Work and enjoy a culture that values diversity, equity, and inclusion.

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