Digital Lead Generation and Strategy Coordinator

2 weeks ago


Manila, National Capital Region, Philippines TOA Global Full time
About the Job

We are seeking an experienced Digital Lead Generation and Strategy Coordinator to join our team at TOA Global. As a key member of our marketing team, you will be responsible for developing and executing digital lead generation strategies to drive business growth.

Your primary focus will be on planning and executing multi-channel campaigns to attract and engage leads. You will also be responsible for managing paid advertising campaigns across various platforms, including Google Ads, LinkedIn, and Facebook, to optimize lead acquisition.

Additionally, you will organize and coordinate webinars, podcasts, and event guest outreach to promote brand exposure. Your expertise in setting up and optimizing automated email sequences will enable you to nurture leads and improve engagement.

Key Responsibilities:

  • Plan and execute multi-channel campaigns to attract and engage leads.
  • Manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn, and Facebook, to optimize lead acquisition.
  • Organize and coordinate webinars, podcasts, and event guest outreach to promote brand exposure.
  • Set up and optimize automated email sequences to nurture leads and improve engagement.
  • Utilize A/B testing, segmentation, and marketing automation tools to enhance campaign effectiveness.


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