
Digital Growth Specialist
3 days ago
Strategic Marketing Leader
OverviewWe are seeking an experienced marketing professional to lead our digital marketing strategy and drive growth across our two brands. The ideal candidate will have a strong track record of delivering successful campaigns, managing budgets, and collaborating with cross-functional teams.
The Strategic Marketing Leader will be responsible for developing and executing a comprehensive marketing plan that aligns with our business objectives. This includes creating and curating high-quality content, managing paid social media campaigns, and optimizing our website for search engines.
Key Responsibilities:- Develop and execute a digital marketing strategy that drives growth and engagement across our two brands.
- Create and curate high-quality content that resonates with our target audience, including blog posts, social media posts, and landing pages.
- Manage and optimize paid social media campaigns across LinkedIn and Meta, ensuring maximum ROI and return on ad spend.
- Optimize our website for search engines, improving our organic traffic and rankings through technical SEO, on-page optimization, and content creation.
- Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment and maximize results.
- Proven experience in digital marketing, with a focus on paid social media and SEO.
- Strong understanding of marketing analytics and metrics, including CAC, ROAS, and conversion rates.
- Excellent communication and project management skills, with the ability to work independently and collaboratively as part of a team.
- Experience with marketing automation tools and CRM software, including HubSpot and Salesforce.
- Competitive salary and benefits package.
- Opportunities for professional growth and development, including training and education programs.
- A dynamic and supportive work environment, with a focus on collaboration and teamwork.
- Flexible and remote work arrangements, with core hours aligned to Sydney time.
- Regular learning and development opportunities, including workshops and conferences.
- A commitment to diversity, equity, and inclusion, with a focus on creating a welcoming and inclusive workplace culture.
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