Director of Channel Strategy

3 days ago

Manila, National Capital Region, Philippines Isaiah888 Beauty Innovations Inc. Full time

Job Purpose: The Sales & Channel Development Manager is responsible for identifying, developing, and managing a diverse network of sales channels, including distributors, e-commerce platforms, and retail partners, to drive revenue growth and market penetration. This role requires a strong understanding of channel sales strategies, excellent relationship-building skills, and the ability to adapt to evolving market dynamics.

Key Responsibilities:

  • Distributorship Development:
    • Recruit and onboard distributors in target markets, conducting thorough due diligence and developing strong partnerships.
    • Manage existing distributor relationships, providing ongoing support, training, and motivation. Conduct regular business reviews to assess performance and identify areas for improvement.
    • Develop and implement channel-specific sales strategies and go-to-market plans for the distributor network.
    • Set and track key performance indicators (KPIs) for distributor performance, such as sales volume, market share, and customer satisfaction.
  • E-commerce Channel Development:
    • Manage and optimize online sales channels, including company-owned e-commerce platforms and marketplaces (e.g., Tiktok, Lazada, Shopee, Meta, Zalora).
    • Execute e-commerce marketing strategies,
    • Optimize product listings, pricing, and promotions on e-commerce platforms to maximize sales and conversion rates.
    • Manage customer inquiries and resolve customer issues related to online orders.
  • Retail Channel Development:
    • Build and maintain strong relationships with key retail partners, including department stores, specialty retailers, and convenience stores.
    • Develop and implement strategies to increase retail channel penetration and drive in-store sales.
    • Develop and manage the production and distribution of point-of-sale (POS) materials for retail locations.
    • Analyze retail sales data to identify trends, identify areas for improvement, and optimize retail channel strategies.
  • General:

Market Analysis & Competitive Intelligence: Monitor market trends, competitive activities, and emerging sales channels.
Sales Forecasting & Reporting: Forecast channel sales revenue and track progress against targets. Prepare regular reports on channel performance and activities.
Teamwork & Collaboration: Collaborate effectively with sales, marketing, operations, and other departments to achieve business objectives.

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