Marketing Growth Strategist

13 hours ago

Manila, National Capital Region, Philippines beBeePerformance Full time $80,000 - $100,000
Senior Marketing Performance Analyst

We are a technology-enabled growth company, situated at the crossroads of marketing, consulting and data intelligence. Our mission is to ignite revenue and brand recognition for leading and emerging businesses worldwide. As a people-first organization, we prioritize diversity in backgrounds and experiences, believing that our team members and culture are crucial to our success.

Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture and services. We empower the relentless pursuit of growth by redefining what's possible through a team of growth-obsessed experts who demand innovation and results-driven by integrity, autonomy and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic & CTV, Public Relations, Influencer Marketing, Email & SMS, Conversion Rate Optimization, Retail Marketing and Creative. Our core focus is on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients.

At the heart of our organization lies our proprietary technology, nova, which analyzes businesses using first-party data, simplifying investment planning for marketing and diligence in M&A––placing marketers in a strategic position at the table––and providing unparalleled value.

With billions in media managed, our dynamic team of consultative marketers, creatives, analysts and technologists challenges traditional methods of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Responsibilities:
  • Diagnose business constraints using KPIs.
  • Research prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Analyze Marketing Mix Models and propose recommendations to optimize marketing programs.
  • Plan budget allocation by channel, medium, environment, objective and stage in the funnel.

Requirements:
  • 5+ years of experience in managing cross-channel marketing programs.
  • Understanding of marketing funnels and the digital marketing landscape.
  • Experience managing large sets of campaign data ($100k+ spend per month per client).
  • Proficiency in Google Ads, Meta Ads, TikTok Ads or similar self-serve platforms.
  • Familiarity with audience insight tools like Global Web Index (a plus).
  • Familiarity with statistical models like Marketing/Media Mix Models, Causal Impact Analyses and Regression Analyses (a plus).

Key Performance Indicators:
  • Win rate (40%+).
  • Percent of appraised GP to won GP (50%+).

Most Important Things (MITs):
  • Audit speed.
  • Accuracy of audit output.

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