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Marketing Strategy and Activation Manager

2 weeks ago

Cebu City, Central Visayas, Philippines Watsons Personal Care Stores (Philippines), Inc. Full time

Job Description

The Marketing Strategy and Activation Manager is responsible for developing and executing in-store activation strategies to drive customer engagement and sales. This role involves analyzing promotional effectiveness and collaborating with cross-functional teams to optimize trade marketing investments.

Main Objectives

  • To develop and manage a calendar of activations that drive customer engagement and sales.
  • To partner with malls and retail stores to secure premium spaces and ensure effective execution of activations.
  • To collaborate with cross-functional teams to communicate and execute trade marketing plans efficiently across stores.
  • To design and implement systems to measure the success of trade promotions, focusing on sales uplift, customer acquisition, and brand visibility.

About Us

We are a dynamic team at Watsons Personal Care Stores (Philippines), Inc. Our goal is to provide the best possible shopping experience for our customers.