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Demand Growth Specialist
2 weeks ago
We are seeking an experienced Promos and Demand Manager to join our team. In this role, you will be responsible for designing and executing promotional strategies to drive demand and increase customer engagement.
Demand Growth & Forecasting- Analyze demand trends and customer behavior to develop strategies that increase booking attempts.
- Forecast demand fluctuations based on seasonality, marketing activities, competitor actions, and external factors like weather and holidays.
- Collaborate with data and analytics teams to track the impact of promotions and optimize future marketing initiatives.
- Develop and implement promo campaigns (e.g., discounts, referral programs, surge incentives) to drive demand while maintaining operational efficiency.
- Segment customers and personalize promo offers based on user behavior and engagement levels.
- Ensure promos align with the company's revenue and growth objectives, adjusting tactics as needed.
- Monitor key performance indicators (KPIs) such as promo redemption rates, cost per acquisition, revenue impact, and return on investment (ROI).
- Conduct A/B testing on different promotional mechanics to identify the most effective strategies.
- Continuously refine campaigns based on data insights, competitor analysis, and market trends.
- Manage promotional expenses effectively to maximize impact while minimizing unnecessary costs.
- Identify and prevent promo abuse by implementing fraud detection mechanisms.
- Work with finance and operations teams to assess promo cost structures and optimize spending efficiency.
- Flexible work arrangements.
- Work-life balance.
- Free meal and use of gym.
- Opportunities for career advancement.
- Multicultural and agile work environment.
- Integration of technology to drive innovation.
You will have the opportunity to work with a diverse team and contribute to the success of our company.