Promos and Demand Manager
2 weeks ago
As the Promos and Demand Manager, you will be responsible for designing, executing, and analyzing promotional strategies to drive demand, increase customer engagement, and optimize demand shape of day performance. You will leverage data-driven insights to create impactful campaigns, manage budgets, and collaborate with cross-functional teams to ensure promotional effectiveness while balancing profitability and user growth.
Demand Growth & Forecasting- Analyze demand trends and customer behavior to develop strategies that increase booking attempts.
- Forecast demand fluctuations based on seasonality, marketing activities, competitor actions, and external factors like weather and holidays, shape of days, per hour.
- Work closely with data and analytics teams to track the impact of promotions and optimize future marketing initiatives.
- Develop and implement promo campaigns (e.g., discounts, referral programs, surge incentives) to drive demand while maintaining operational efficiency.
- Segment customers and personalize promo offers based on user behavior and engagement levels.
- Ensure promos align with the company's revenue and growth objectives, adjusting tactics as needed.
- Work with marketing and product teams to integrate promo campaigns within the app and other communication channels.
- Monitor key performance indicators (KPIs) such as promo redemption rates, cost per acquisition, revenue impact, and return on investment (ROI).
- Conduct A/B testing on different promotional mechanics to identify the most effective strategies.
- Continuously refine campaigns based on data insights, competitor analysis, and market trends.
- Manage the promo budget effectively to maximize impact while minimizing unnecessary expenses.
- Identify and prevent promo abuse by implementing fraud detection mechanisms.
- Work with finance and operations teams to assess promo cost structures and optimize spending efficiency.
- Bachelor's Degree preferably in Marketing, Business Administration, Advertising.
- At least 4 years experience in Marketing Communications Relationship Management.
- Well-versed in data analytics via Excel (Pivot table, Graphs, etc.).
- Has experience with using Moengage or any other CRM Tool.
- Have a deep understanding of local market behavior and pain-points, especially in the transportation category in Luzon (Metro Manila, Greater Manila).
- Freedom of work.
- Work life balance.
- Free meal and use of gym.
- Opportunities for promotion.
- Multi-cultural and Agile work environment.
- Diversified use of technology.
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