Strategic Brand Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱2,500,000 - ₱3,000,000
Job Description">

This is a key role that plays a pivotal part in driving the customer marketing strategy for our brands across various channels. The ideal candidate will be responsible for executing the marketing plan, ensuring alignment with commercial and distributor teams.

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The successful incumbent will develop and implement integrated activity planning (IAP) and budget processes for all channels, focusing on key business metrics (BMCs). They will also ensure that all members of the commercial organization and distributor teams understand the key jobs to be done and are aligned with marketing initiatives.

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Key responsibilities include coordinating the implementation of marketing activity programs with commercial and distributor teams, ensuring channel activation plans are integrated into sales, customer plans, and field priorities.

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Additionally, the incumbent will lead brand experiential and partnership initiatives with on-trade and D2C customers, conceptualize channel activation plans, manage Point-of-Sale Materials (POSM) and Gift with Purchase (GWP), and conduct competitor and market intelligence evaluations and analyses.

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The ideal candidate will perform regular field assessments of activations, communicate findings, and recommend future improvements. They will also align A&P and GTN expenses with budgets and track performance through key performance indicators (KPIs).

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Leadership attributes such as belonging, self-awareness, people agility, results agility, mental agility, and change agility are essential for this role.

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Benefits include a comprehensive total rewards package including competitive pay, benefits, incentives, allowances, and well-being programs linked to performance.

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Compensation includes a competitive salary, paid time off, retirement/pension plan, medical, critical illness, and life insurance, calm meditation app subscription, employee assistance programs, inclusive leave policies, and others.



Required Skills and Qualifications">
  • Experience in managing customer and third-party agency relationships">
  • Ability to lead and evaluate brand strategies and marketing programs">
  • Proficiency in Microsoft Office Suite">
  • 8-10+ years in consumer goods marketing, preferably with successful product leadership">
  • Experience in On-Trade & Off-Trade channels is advantageous">
  • Strong execution with a focus on measurement and evaluation">
  • Influencing, motivating, and negotiation skills">
  • Budget management and P&L analysis capabilities">
  • Knowledge of the beverage alcohol industry and liquor regulations is a plus">
  • Ability to manage multiple channels and extract consumer insights

Benefits">

Our comprehensive total rewards package includes:

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Competitive compensation and incentives

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Paid time off, including special days like volunteer days

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Retirement/Pension plan

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Medical, critical illness, and life insurance

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Calm meditation app subscription

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Employee Assistance Programs

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Inclusive leave policies



How to Apply"],

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