Video Content Creator

Job Title: Content Creator/ Vlogger with WordPress Experience

You will be responsible for creating engaging video content for our client's channels. The videos will cover a mix of topics including how to use our plugins, product tutorials and general videos about WordPress or other popular plugins.

The ideal candidate will have hands-on experience in both production and editing, with the ability to handle all stages of the video production process.

Depending on your skills and experience you may either implement a video strategy provided by our Head of Content or take the lead on research and strategy yourself.

This role offers flexibility and variety working across multiple video platforms with minimal supervision. You must be motivated to produce high quality content at a high volume.

Everything you do will be focused on sales and conversions, following a data-driven video creation cycle that seeks evidence to inform planning, implements the videos and evaluates the impact to make ongoing improvements.

Key Responsibilities:

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• Creating a video content calendar">
• Producing and editing engaging educational, general and brand video content">
• Working with customers to obtain video testimonials">
• Creating supporting images to illustrate videos, such as opening and closing slides">
• Creating featured images for videos or collaborating with our designer">
• Optional - Producing other types of video content such as animated gifs showcasing our plugins">
• Optional - Conducting SEO keyword research and analytics to identify ideas for new videos">
• Optional - Analyzing the impact of existing videos and looking for new opportunities">
• Optional - Creating your own featured images for the videos">
• Optional - Networking with other companies to grow our presence across other YouTube channels">

Requirements:

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• Basic experience working with the WordPress CMS, for example creating a WordPress site, managing content or installing plugins">
• Proven experience producing and editing quality videos for publication online">
• Experience creating screencasts">
• Ability to create images to illustrate videos, including basic image editing such as cropping and sizing images, and opening and closing slides">
• Familiarity with YouTube trends and conventions, with the ability to utilize these techniques to increase subscribers, views and overall engagement">

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• Perfect spoken English with a clear accent">
• Good on-camera and narration skills">
• An engaging, enthusiastic personality that captures the viewer's interest and makes them excited about our products">
• Ability to create videos that drive outcomes, translating software features into compelling videos">
• Ability to describe technical software in a clear and accessible way">
• Ability to present in a relaxed but professional tone, achieving the right balance between promoting our products without appearing too sales-driven">
• Excellent attention to detail">
• Relaxed and confident in front of the camera">

Nice to Have:

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• Advanced-level WordPress experience (coding experience is not required)">
• Proven experience in creating and implementing video strategy with a strong instinct for what makes video content succeed online">
• Proven experience of creating videos about WordPress plugins and themes">
• Experience of using analytics and other tools to evaluate the impact of videos and identify new opportunities">
• Ability to create more advanced graphics and animated gifs">
• Experience of managing and evaluating YouTube ads">
• Networking skills, with the ability to perform effective outreach and link building work, nurturing relationships with influential vloggers">