Marketing List Campaign Strategist

7 days ago


Manila, National Capital Region, Philippines RELX INC Full time
Job Summary

We are seeking a skilled Senior Data Management Specialist to join our team at RELX INC. As a key member of our marketing department, you will be responsible for the management of minor marketing list requests and serving as a backup for major segment lists.

Your primary role will involve safeguarding the accuracy and efficacy of our marketing list campaigns. Your expertise will be instrumental in shaping the success of these campaigns.

Key Responsibilities:
  • Lead List Management: Ensure the accuracy and quality of marketing lists by scrubbing opt-outs and blacklisted contacts or accounts.
  • Data Analysis and Insights: Track marketing campaigns, evaluate criteria, and provide recommendations for target audience.
  • Campaign Optimization: Collaborate with segment partners to resolve issues affecting data volume and continuously refine list generation processes for efficiency.
  • Stakeholder Collaboration: Work with marketing teams to understand campaign requirements and audience segmentation.
Qualifications:
  • Bachelor's Degree holder
  • Strong analytical abilities with experience in data analysis tools (e.g., MS Excel, SQL, DBeaver)
  • Leadership competencies and stakeholder collaboration experience
  • Ability to work with large datasets and perform ad-hoc analyses


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