Digital Marketing Campaign Strategist
4 days ago
Job Summary:
KMC Solutions is seeking a highly skilled Digital Marketing Campaign Strategist to join our team. In this role, you will be responsible for developing and executing integrated marketing strategies that drive results.
Duties and Responsibilities:
- Craft comprehensive marketing plans and briefs for major launches and campaigns
- Manage the process to build global demand generation campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture
- Collaborate with cross-functional teams to ensure effectiveness and applicability of campaign components
- Serve as a lead campaign advisor for global integrated framework and manage the process to incorporate regional requirements
- Create project plans, bill of materials, and launch documents to ensure alignment across teams
- Share regular status reports and review performance reports with broader teams
- Partner with Marketing Operations to execute, track results, and share progress with key stakeholders
- Analyze campaign results in real-time, apply findings to increase results, and drive improvements to optimize resources
- Provide input into optimization of the customer journey across all marketing touchpoints
Qualifications:
- 3+ years of demand gen campaign experience and/or marketing program management experience
- Experience building globally integrated marketing campaigns for a technology company
- Experience with marketing to mid-size and large Enterprises with multiple target personas
- Understanding of digital marketing tactics (paid media, email marketing, webinars, web experiences)
- Familiarity with marketing automation, CRM, attribution, and site optimization tools
- Superior project timeline development and management skills
- Ability to work in a fast-paced environment
- Excellent problem-solving skills
- Able to maintain excellent written and verbal communication with all parties
- High energy and go-getter attitude; comfortable working autonomously
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