Digital Marketing Campaign Strategist

4 days ago


Manila, National Capital Region, Philippines KMC Solutions Full time

Job Summary:

KMC Solutions is seeking a highly skilled Digital Marketing Campaign Strategist to join our team. In this role, you will be responsible for developing and executing integrated marketing strategies that drive results.

Duties and Responsibilities:

  1. Craft comprehensive marketing plans and briefs for major launches and campaigns
  2. Manage the process to build global demand generation campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture
  3. Collaborate with cross-functional teams to ensure effectiveness and applicability of campaign components
  4. Serve as a lead campaign advisor for global integrated framework and manage the process to incorporate regional requirements
  5. Create project plans, bill of materials, and launch documents to ensure alignment across teams
  6. Share regular status reports and review performance reports with broader teams
  7. Partner with Marketing Operations to execute, track results, and share progress with key stakeholders
  8. Analyze campaign results in real-time, apply findings to increase results, and drive improvements to optimize resources
  9. Provide input into optimization of the customer journey across all marketing touchpoints

Qualifications:

  1. 3+ years of demand gen campaign experience and/or marketing program management experience
  2. Experience building globally integrated marketing campaigns for a technology company
  3. Experience with marketing to mid-size and large Enterprises with multiple target personas
  4. Understanding of digital marketing tactics (paid media, email marketing, webinars, web experiences)
  5. Familiarity with marketing automation, CRM, attribution, and site optimization tools
  6. Superior project timeline development and management skills
  7. Ability to work in a fast-paced environment
  8. Excellent problem-solving skills
  9. Able to maintain excellent written and verbal communication with all parties
  10. High energy and go-getter attitude; comfortable working autonomously


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