Digital Advertising Specialist

1 day ago

Manila, National Capital Region, Philippines beBeeAdvertising Full time ₱6,000,000 - ₱8,000,000
Job Overview

We are seeking a highly skilled advertising specialist to lead impactful campaigns and drive real results.

This role offers the opportunity to work with paid advertising platforms, Google Ads, Meta Ads, and GTM, to maximise ROI and minimise cost per acquisition.

Key Responsibilities:
  • Plan, execute, and optimise paid advertising campaigns across multiple platforms.
  • Manage large budgets effectively to achieve maximum return on investment (ROI).
  • Set up, monitor, and optimise conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modelling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Required Skills:
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads.
  • Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.
Benefits:
  • Location: Remote
  • Work Schedule: Flexible
  • Weekends Off: Fixed

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