
Growth Marketing Strategist
13 hours ago
About This Role
We are seeking a data-driven, creative and results-oriented marketing professional to join our dynamic team.
Key Responsibilities- Create and optimize multi-channel marketing campaigns to drive user acquisition, engagement and revenue growth.
- Develop audience segmentation strategies, creative testing and conversion optimization for paid ad campaigns across multiple platforms.
- Build and manage affiliate marketing programs, identify and collaborate with influencers and creators to increase brand awareness and drive conversions.
- Plan and execute lead generation campaigns using inbound and outbound strategies, collaborating with sales and product teams to refine lead scoring and nurturing processes.
- Grow and engage brand communities across social platforms, fostering authentic relationships and conversations that support brand loyalty and advocacy.
- Monitor performance and optimize programmatic display, video and native ad campaigns through DSP platforms.
- Track, measure and report on campaign performance and ROI, using data to inform testing strategies and uncover growth opportunities.
- 3+ years of experience in a growth or performance marketing role.
- Proven hands-on experience managing campaigns on Google, Meta, LinkedIn, TikTok and YouTube.
- Experience with affiliate marketing platforms and managing influencer partnerships.
- Solid understanding of lead generation funnels, CRM tools and marketing automation.
- Knowledge of programmatic advertising platforms and audience targeting.
- Strong analytical skills and proficiency in Google Analytics, ad dashboards and reporting tools.
- Excellent communication and project management skills.
- A self-starter mindset with the ability to work in a fast-paced, cross-functional team.
- Experience in B2B SaaS or D2C environments.
- Certification in Google Ads, Meta Blueprint or similar.
- Familiarity with tools like HubSpot, Zapier, SEMrush or Sprout Social.
This is an exciting opportunity to work with a dynamic team and contribute to the growth and success of our business.
You will have the opportunity to develop your skills and knowledge in a rapidly evolving industry, working with cutting-edge technologies and innovative solutions.
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