
Senior Marketing Performance Lead
1 day ago
Digital Growth and Campaign Manager
We are seeking a highly skilled professional to drive online lead generation through various marketing channels. This role involves identifying, testing, and optimizing new campaigns to expand our reach into untapped markets.
Key Responsibilities:
- Launch and manage lead generation campaigns across TV, radio, podcasts, influencer marketing, digital billboards, social media, and AI-assisted voice channels
- Continuously test new marketing channels, analyze data to refine strategies
- Develop and execute innovative growth-focused marketing plans
- Optimize campaign performance using A/B testing, audience targeting, and conversion tracking
- Work cross-functionally to align marketing efforts with business objectives
- Stay ahead of industry trends to identify new opportunities for expansion
- Manage campaign performance and report on success
Requirements:
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement
- Strong background in performance marketing, data analysis, and campaign testing
- Hands-on, test-and-learn mindset with the ability to move quickly
- Excellent communication and leadership skills
What We Offer:
- A dynamic and innovative environment where you can grow and make a real impact
- The opportunity to collaborate with passionate individuals and take the next step in your career
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