Senior Marketing Strategist

1 day ago

Cavite City, Calabarzon, Philippines beBeeMarketing Full time $120,000 - $150,000
Marketing Visionary

As a senior-level Marketing Director, you will be responsible for leading our marketing strategy and execution as we expand into international markets. You will leverage your expertise in brand development, paid advertising, email marketing, conversion rate optimization, and data-driven decision-making to drive business growth.

About The Role

This is a highly sought-after opportunity ideal for a marketing professional with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. You will design and execute comprehensive marketing strategies to enter new markets (US and UK), develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.

You will also oversee the development and enhancement of our brand to resonate with international markets while maintaining consistency and authenticity. Additionally, you will manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.

  • Strategic Development: Design and execute marketing strategies to expand into international markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Enhancement: Oversee the development and enhancement of our brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
  • Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.

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