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Trade Marketing and Distribution Lead

2 weeks ago

Cebu City, Central Visayas, Philippines McKenzie Distribution Company, Inc. Full time
Job Summary

This role involves managing key accounts and coordinating trade marketing initiatives.

Responsibilities
  • Manage Key Accounts:
    • Maintain relationships with key accounts to optimize distribution efficiency and ensure successful product launches.
    • Conduct regular store visits to key accounts to maintain high merchandising and trade compliance standards.
  • Coordinate Trade Marketing Initiatives:
    • Formulate and implement all-encompassing trade marketing strategies to boost brand visibility and drive sales growth.
    • Collaborate with key accounts and distributors to implement effective in-store promotions and merchandising initiatives.
  • Analyze Data:
    • Analyze distribution metrics to identify opportunities for improvement and efficiency in key account management.
    • Analyze key account data and market trends to identify growth opportunities, recommend innovative programs, and implement strategic distribution plans.