Channel Manager

3 weeks ago

Cebu City, Central Visayas, Philippines McKenzie Distribution Company, Inc. Full time

Qualifications:

  • Seeking candidates with 7-10 years of experience in sales, preferably in fast-moving consumer goods.
  • Proficient in managing General Trade Accounts and Distributors
  • Proficient in Microsoft Excel & PowerPoint
  • Preferably from CEBU

1. Leadership and Strategy:

  • Lead the sales group of area managers, providing clear direction for territories and coverage areas.
  • Drive continuous business growth by leveraging equity, ensuring profitability, and implementing effective channel management strategies.
  • Formulate innovative sales and trade marketing strategies to foster sustained growth in the assigned sales channel.
  • Strategically plan, organize, and lead the field sales force activities, focusing on achieving maximum sales volume and unlocking market potential.
  • Develop and execute a comprehensive key account channel plan, ensuring seamless alignment with brand and trade strategies.
  • Implement a distribution plan that meets and exceeds desired servicing levels for key accounts, actively securing budgets for key account channel development.
  • Manage costs, trade budgets, and expenses effectively, ensuring financial efficiency and resource optimization.

2. People and Sub-Distributor Management:

  • Collaborate with your subordinates and Sub-Distributor Owners to formulate key account plans, fostering strong internal and external communication with trade and distribution partners.
  • Coach, guide, and develop team members to ensure high trade and distribution management competency.
  • Provide constructive feedback to superiors and subordinates on matters hindering goal achievement.
  • Implement developmental plans to enhance the skills and capabilities of subordinates.

3. Account Development and Management:

  • Cultivate robust and mutually beneficial relationships with major trade partners, emphasizing trust and cooperation.
  • Identify and capitalize on opportunities within key accounts, overseeing the maintenance of updated key account files.
  • Actively contribute to developing and maintaining key accounts, maintaining strong, transparent, and effective lines of communication that enhance collaboration and mutual understanding.
  • Foster positive collaboration and cooperation between internal teams and external partners to enhance business growth.
  • Drive marketing initiatives to enhance the brand visibility of our products and customer engagement within the sales channel.
  • Develop and execute strategies for account management, focusing on growing business opportunities and expanding the market share of both trade partners and our business.
  • Identifies and pursues new business opportunities, including negotiations and introducing new SKUs from principals.
  • Analyze market trends and customer needs to recommend innovative programs that maximize sales and foster business development.
  • Collaborate with key accounts in selling new products, contributing to the diversification of product offerings.

4. Distribution and Inventory Management:

  • Spearheads channel profitability initiatives, ensuring effective collaboration with significant key trade partners.
  • Take charge of product availability through effective coordination with trade marketing, warehouse, and trade partners.
  • Optimize logistical operations to ensure timely and efficient product distribution, reducing lead times and enhancing overall supply chain efficiency.
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