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Event Activation Specialist

2 weeks ago

Pasig, National Capital Region, Philippines Tobys Sports Full time

About Tobys Sports

We're seeking a highly organized and detail-oriented Event Activation Specialist to join our team. As an Event Activation Specialist, you will play a crucial role in planning, executing, and managing brand activations, sponsorships, and sports events to enhance brand awareness and drive sales for our brands.

Job Description:

  1. Plan and Execute Brand Activations
    • Develop and implement brand activation strategies to enhance brand presence and audience engagement.
    • Plan and oversee brand launch campaigns, sponsorship activations, and retail activations at events.
  2. Manage Event Logistics
    • Oversee event logistics, permits, staffing, venue selection, and vendor management.
    • Develop event timelines, production schedules, and task checklists to ensure seamless execution.
  3. Negotiate Sponsorships and Partnerships
    • Secure sponsorships, partnerships, and collaborations with brands, organizations, and industry stakeholders.
    • Develop customized sponsorship packages for events and activations to attract potential partners.
  4. Analyze Event Results
    • Prepare and submit detailed event reports to clients, sponsors, and internal teams, highlighting key metrics, attendance, engagement, and ROI.
    • Conduct post-event evaluations to assess the effectiveness of brand activations and sponsorships.

About You

  • Bachelor's degree in Marketing, Events Management, Business, or a related field.
  • 1-2 years of experience in brand activation, event management, sponsorship coordination, or sports marketing is preferred.
  • Fresh graduates are welcome to apply.
  • Strong understanding of brand marketing, experiential marketing, and event-based promotions.
  • Excellent project management skills with the ability to multitask and meet deadlines.
  • Strong negotiation and relationship-building skills with sponsors, clients, and vendors.
  • Experience in coordinating outdoor events, sports activations, and promotional campaigns.
  • Proficiency in Microsoft Office, event management software, and social media marketing tools.
  • Strong verbal and written communication skills for internal coordination and external partnership negotiations.
  • Passion for sports, fitness, and active lifestyle industries is a plus.