
Residential Leasing Marketing Manager
2 days ago
Marketing Manager Position
">This position is focused on driving growth in residential leasing through efficient, test-led campaigns that target key segments.
">Key Responsibilities:- Develop a growth strategy across paid social, search, and organic channels, with a focus on Instagram and Meta.
- Define audiences and geographic targets, create compelling creative and copy, and conduct rapid A/B tests to improve click-through rates and conversion.
- Establish simple landing pages or optimized listings with clear calls-to-action to book viewings, tracking end-to-end with UTM parameters and Google Analytics 4.
- Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
- Integrate campaign flows with viewing software and customer relationship management systems to ensure leads are routed and tracked.
- Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
- Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.
Requirements:
- At least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets.
- Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
- Proficiency with Google Analytics 4, Looker Studio, and UTM discipline to measure the full funnel.
- Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
- Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
- Excellent English communication skills for briefs, reporting, and stakeholder updates.
- Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.
- Meta Ads, Instagram, Google Ads, TikTok Ads.
- Google Analytics 4 and Looker Studio.
- Landing page builders such as Webflow or Unbounce.
- Experience with viewing and booking platforms (e.g., Renti) is a plus.
- Cost per qualified viewing and application within targets.
- Monthly increase in bookings and applications.
- Improved conversion rates and reduced vacancy days.
- Weekly reports and actionable test plans.
- Competitive salary.
- Direct contract with a growing business.
- Growth potential as the company scales.
Additional Details:
- Seniority level: Mid-Senior level.
- Employment type: Full-time.
- Job function: Other.
- Industry: IT Services and IT Consulting.
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