Residential Leasing Marketing Manager

2 days ago


Pulong Santa Cruz, Calabarzon, Philippines beBeeGrowth Full time A$18,000 - A$30,000

Marketing Manager Position

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This position is focused on driving growth in residential leasing through efficient, test-led campaigns that target key segments.

">Key Responsibilities:
  • Develop a growth strategy across paid social, search, and organic channels, with a focus on Instagram and Meta.
  • Define audiences and geographic targets, create compelling creative and copy, and conduct rapid A/B tests to improve click-through rates and conversion.
  • Establish simple landing pages or optimized listings with clear calls-to-action to book viewings, tracking end-to-end with UTM parameters and Google Analytics 4.
  • Implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.
  • Integrate campaign flows with viewing software and customer relationship management systems to ensure leads are routed and tracked.
  • Report weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps.
  • Manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

Requirements:

  • At least three years of experience in growth or performance marketing for B2C, with proven results in ANZ markets.
  • Hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads.
  • Proficiency with Google Analytics 4, Looker Studio, and UTM discipline to measure the full funnel.
  • Strong creative and copywriting skills for social and landing pages, with practical A/B testing experience.
  • Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued.
  • Excellent English communication skills for briefs, reporting, and stakeholder updates.
  • Reliable internet, suitable hardware, quiet environment, and quality microphone/headset.
Tools and Systems:
  • Meta Ads, Instagram, Google Ads, TikTok Ads.
  • Google Analytics 4 and Looker Studio.
  • Landing page builders such as Webflow or Unbounce.
  • Experience with viewing and booking platforms (e.g., Renti) is a plus.
Success Metrics:
  • Cost per qualified viewing and application within targets.
  • Monthly increase in bookings and applications.
  • Improved conversion rates and reduced vacancy days.
  • Weekly reports and actionable test plans.
Benefits:
  • Competitive salary.
  • Direct contract with a growing business.
  • Growth potential as the company scales.

Additional Details:

  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.
  • Job function: Other.
  • Industry: IT Services and IT Consulting.


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