Marketing Operations Leader

1 week ago

Taguig, National Capital Region, Philippines beBeeAnalyst Full time ₱648,000 - ₱1,049,000
Senior Marketing Analyst Job Description

We are seeking a seasoned Senior Marketing Analyst to join our team. In this role, you will be responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full channel suite.

The ideal candidate will have a strong understanding of cross-channel marketing program management and experience with large sets of campaigns and/or clients. They will also be proficient in Google Ads, Facebook, and/or similar self-serve platforms.

The Senior Marketing Analyst will work closely with channel specialists to ensure channel-level strategies align with the overall plan. They will also conduct research and analysis on prospective clients, including their industry, vertical, similar clients, and competitors.

The successful candidate will possess excellent analytical and problem-solving skills, as well as strong communication and collaboration abilities. They will be comfortable working in a fast-paced environment and adapting to changing priorities.

Key Responsibilities:

  • Planning: Determine the best budget allocation by channel, medium, environment, objective, and funnel stage.
  • Coordinating: Work with channel specialists to ensure channel-level strategies align with the overall plan.
  • Research and analysis: Learn about the prospective client, their industry, vertical, similar clients, and competitors.
  • Forecasting and projections: Pressure test forecasts with our specialists to ensure projections align with client budgets, efficiency requirements, and business objectives.

Role Requirements:

  • 5+ years of cross-channel marketing program management experience.
  • Understanding of marketing funnels and flywheels.
  • Experience with large sets of campaigns and/or clients ($100k+ spend per month per client).
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms.
  • Familiarity with the broader marketing and media buying landscape.
  • Familiarity with earned media channels.
  • Familiarity with audience insight tools such as GlobalWebIndex.
  • Familiarity with Asana and Slack.

Benefits:

  • Audit Quality.
  • Audit Speed.
  • Thought Leadership of appraisal collateral development.
  • Accuracy of Appraisal Forecasts.

About Us:

We are an equal opportunity employer and value diverse backgrounds and experiences. Our people and culture are central to our success, and we strive to create an inclusive and supportive work environment.

Equal Employment Opportunity information is available upon request as part of our standard recruiting process.

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