Strategic Marketing Leader

Job Overview

We are seeking a highly skilled and experienced Strategic Marketing Leader to drive our marketing initiatives and support our growth objectives.

The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy, managing social media channels, overseeing email marketing campaigns, optimising our website, driving SEO initiatives, and managing various marketing projects.

• Develop and implement a robust marketing strategy aligned with our business goals.">
• Conduct market research to identify trends, insights, and opportunities for growth.">
• Create and manage marketing budgets, ensuring efficient allocation of resources.">
• Liaise with third-party marketing agencies.">
• Social Media Management:">
  • Develop and execute a social media strategy across all relevant platforms.">
  • Create and curate engaging content that resonates with our target audience.">
  • Monitor social media performance and adjust strategies to improve engagement and reach.">
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• Email Marketing:">
  • Plan, execute, and optimise email marketing campaigns to drive engagement and conversions.">
  • Segment and manage email lists to ensure targeted and personalised communication.">
  • Analyse campaign performance and provide insights for continuous improvement.">
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• Website Management:">
  • Oversee the management and optimisation of our website, ensuring it aligns with our brand and marketing goals.">
  • Work with web developers to ensure the website is user-friendly, responsive, and optimised for SEO.">
  • Regularly update website content to reflect current marketing campaigns and initiatives.">
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• Develop and implement an SEO strategy to increase organic traffic and improve search engine rankings.">
• Conduct keyword research and optimise website content for SEO.">
• Monitor and analyse SEO performance, making data-driven adjustments as needed.">
• Project Management:">
  • Lead and manage various marketing projects from conception to execution with team members.">
  • Collaborate with cross-functional teams to ensure projects are delivered on time and within budget.">
  • Track project progress and provide regular updates to stakeholders.">
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• Analytics and Reporting:">
  • Monitor and analyse the performance of marketing campaigns across all channels.">
  • Prepare regular reports on key marketing metrics, providing actionable insights and recommendations.">
  • Continuously evaluate and improve marketing strategies based on data and feedback.">
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  Requirements

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  To succeed in this role, you will need:

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  • Bachelor's degree in Marketing, Business, or a related field.">
  • Minimum 5 years of experience in marketing, with a focus on strategy, social media, email marketing, SEO, and project management.">
  • Proven track record of developing and executing successful marketing campaigns.">
  • Strong knowledge of digital marketing tools, platforms, and best practices.">
  • Excellent communication, leadership, and project management skills.">
  • Ability to work independently and collaboratively in a fast-paced environment.">
  • Proficiency in using marketing software and tools such as Google Analytics, SEO tools, social media management platforms, and email marketing software.">
  • Creative thinker with a data-driven approach to problem-solving.">
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  Benefits

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  This role offers a competitive salary and benefits package, including:

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  • Au$2,000 per month.">
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  Requirements

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  Please note that:

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  • You must have a minimum 50MBPS download speed and 20MBPS upload speed.">
  • You must have a computer with 16GB RAM and Windows OS or M1/M2 Mac.">
  • You must have backup internet and mobile data (Personal Hotspot).">
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  How to Apply

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  To apply, please submit your application through our VA Application Form.

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